What makes a campaign successful?
The answer is simple: when it achieves its goals. But even defining the goals is not trivial and conception of the right strategy is even more complex.
This is our playground ☺
Our 6 keys for great campaigns
It's no secret that campaigns using all relevant channels are more successful due to broader contact opportunities. They prevent our customers from losing contacts or leads they have already collected.
For example, a first brand touchpoint with a contact has been made. Perfect. But later on the prospect googles your product or brand, the lead may be lost towards your competitor who’s present on Google. This only happens in case you have missed out SEA as a campaign channel.
Defining a successful channel-mix is a base element of our strategy. And here are some more insights: