# Sooo good. It's good. LikeMeat digital

> Sooo goood product. Sooo nice brand. Sooo efficient digital campaign. With Social, Display, SEA and DOOH included, we hit all expectations. How about yours? 

Quelle: https://isarcode.com/en/work/sooo-good-its-good-likemeat/

#

LikeMeat digital


spreads all channels.

# Goal

Strategy

Analytics
Increase market share in the challenging competition among plant-based food producers.

Market-share: increase presence and availability at retailers.



Clusters instead of silos!
Platform agnostically bundles the potential of all digital channels.



Success measurement with cascading KPIs and automated dashboards.

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## Social media

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The product: sooo goooood. The target group: easy to activate and fast-growing.



The only thing missing is THE campaign to generate awareness and achieve the widest possible reach in the target group.



First of all: get out of the meta bubble. More networks, more reach and more efficient delivery via API is great for the budget. Instagram, TikTok, Facebook, Snapchat, Pinterest and YouTube. All at once – and all competitive!














































## Empty Services Headline!

Campaign asset

- Dimension 4:5

- Adobe After Effects

- Meta, Pinterest, Snapchat

Campaign asset

- Dimension 16:9

- Youtube

Campaign asset

- Dimension 9:16

- Meta, Pinterest, Snapchat, Youtube

Campaign asset

- Dimension 1:1

- Meta, Snapchat

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## Precision DOOH

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Higher attention through video contentOver 25% better advertising effectiveness compared to static OOHSimultaneous Multi NetworkStroer, WallDecaux, ECN, Goldbach and moreFlexible impressionsAI with relevant target group density, geo-fencing basedIndividually personalizablePersonalize targeting and content regionally for great target-group matchAnalog -> digitalMobile retargeting on >450 apps and >250 websites

## Empty Services Headline!

Campaign asset

- Dimension 16:9

- DOOH, Mobile retargeting

Campaign asset

- Dimension 9:16

- DOOH, Mobile retargeting

Asset in action

- Dimension 16:9

- Example shows shopping mall in Dusseldorf

- Targeting flexitarier

- Location preset: close to retailer




# tl;dr

— to long; didn’t read —




## Digital full-funnel campaign



- Precision DOOH

- Multi-network social media

- display

- SEA






## Campaign results



- 2.000.000.000 media reach in 10 days

- 122.600.000 impressions/contacts






## Website traffic



- 370.000 landingpage visits

- +132.6% website views

- +115.1% website user






## Precision DOOH



- 4 networks programmatcally

- Based on geo fencing

- Mobile retargeting






## Multi-network
social media



- 6 networks via API

- Competitive mode

- Realtime budget allocation






## Youtube results



- > 1.300.000 views

- 50.000h playtime

- +386% subscriber






## Instagram KOLs



- > 542.000 views






## Asset creation



- > 460 assets

- In just 4 weeks






## Smart reporting



- Dynamic dashboard

- Cascading KPIs





## Interesting campaign, isn’t it?

Pls text us for more insights.