Roastet with passion.
Advised with experience.
Merchant & Friends
The Coffee Roasters
ECOM Coaching
We optimized the shop, did performance marketing and optimised analytics. For Merchant & Friends The Coffee Roasters, we were able to help in all areas covered by our digital coaching.
Our Shopware developers made some tweaks to the existing shop, restructured the hosting and completely overhauled the analytics.
Once we’ve got the basics sorted, we’ll be looking at ways to boost performance through alternative sales channels, email marketing, SEA and SoMe campaigns to activate new touchpoints, increase reach and entertain the audience.
Projekt Specs
Ecommerce
- Shopware development
- Frontend/theme development
- Alternative sales channels:
email-marketing, Google Merchant Center, social shopping - 3rd party integrations:
ERP, CRM, ESP, production planning - 3rd party integrations:
GA4, Google Tag Manager (GTM), Google Search Console (GSC)
Smart Analytics
- Shopware tagging
- Tag management (browser & server-side)
- GA4 tuning
- Dashboard including GA4, Google-ADs, Google Search Console and custom data-streams (ware housing, production, costs)