Tag me Baby!
Tracking is fun when strategy and tools are used smartly.
Goal setting
Tagging
Reporting
Who uses analytics and reportings and for what purpose?
Before we get started, clear goals and KPIs are defined.
Events, trigger, data-layer…
Based on the objective, the website or online shop will be tagged to collect the necessary data.
All relevant data, including data from third-party systems, will be displayed in a dynamic dashboard. And no worries, PDF exports are also available for storage enthusiasts.
Analytics roadmap
Website tagging
- Event definition
- Define suitable trigger
- Collect and send relevant data
Event- and tag-management
- Processing events
- Configure triggers
- Processing and modelling data
- Fire 3rd party tags
- Avoid data loss with additional server-side tag-manager
Dynamic reporting
- Individual dashboard
- Clear visualisation of the KPIs
- Editable views
- Cross-system data collection via API connectors
- Automated exports